Featured Sessions
Bounce Back Better: How to Build the Muscles of Resilience in Sales and in Life
Monday, February 1, 2027: 12:00 pm – 12:50 pm CT
Success in sales, leadership, and life isn’t defined by avoiding setbacks, but by how we respond to them. Drawing from his own experiences overcoming challenges, Craig Wortmann shares an inspiring perspective on resilience and how it can be strengthened over time. Discover how lessons from life intersect with business, helping you navigate challenges, maintain momentum, and develop the mindset to move forward when things don’t go according to plan.
Speaker: Craig Wortmann (Founder & Academic Director Kellogg Sales Institute, CEO Sales Engine)
Leading in the Age of Electrification
Wednesday, February 3, 2027: 8:00 am – 8:50 am CT
Electrification is creating new opportunities while reshaping expectations across the electrical industry. Join NEMA President & CEO Debra Phillips and NEMRA President & CEO Jim Johnson for an executive conversation on what this transformation means for the industry and the leadership required to navigate it. Explore the forces driving electrification, the opportunities emerging across the market, and the role industry leaders can play in shaping what comes next.
Speaker: Debra Phillips (President & CEO, NEMA)
ProjectNexus: The Future of Supply Chain Visibility
Monday, February 1, 2027: 10:00 am – 10:45 am CT
Tuesday, February 2, 2027: 2:00 pm – 2:45 pm CT
Greater visibility starts with better-connected data. Join leaders from NAED, IDEA, and Pull Logic for a look at ProjectNexus and its potential to strengthen information sharing across the electrical channel. The panel will explore how improved supply chain visibility can help industry partners make more informed decisions, create greater efficiencies, and build a more connected channel.
Speakers: Scott Wagner (NAED), Facilitator; Wes Smith (NAED), Patrick Knight (IDEA), and Taresh Grover (Pull Logic)
Build Your Personal & Company Sales Engine
Monday, February 1, 2027: 2:00 pm – 2:45 pm CT
Monday, February 1, 2027: 3:00 pm – 3:45 pm CT
Great sales performance is built through continuous learning and development. In this session, Craig Wortmann will introduce the Sales Engine courses and explore how they can help strengthen both individual and organizational sales performance. Discover the tools, resources, and learning opportunities available to sharpen your skills, develop your team, and build a stronger sales engine for your business.
Speaker: Craig Wortmann (Founder & Academic Director Kellogg Sales Institute, CEO Sales Engine)
The Future of Lighting – Executive Leadership Panel
Tuesday, February 2, 2027: 9:00 am – 9:45 am CT
Tuesday, February 2, 2027: 3:00 pm – 3:45 pm CT
Where is the lighting market headed, and what does it mean for the companies representing, manufacturing, and selling lighting solutions? Industry executives will share their perspectives on the forces shaping the future of lighting and the opportunities and challenges ahead. Hear directly from leaders navigating an evolving market and gain insight into what they see coming next for the industry.
Speakers: Hagen Denton (ELA + Synergy), Facilitator; Chip Taylor (Current Lighting), Christy Tilton (Genlyte Solutions, a Signify business), Chris Chickanosky (Halco Lighting Technologies)
AI – From Chat to Coworkers
Tuesday, February 2, 2027: 10:00 am – 10:45 am CT
Tuesday, February 2, 2027: 1:00 pm – 1:45 pm CT
AI is evolving from a tool you chat with to a teammate that gets work done. This session explores how independent manufacturers’ representatives and manufacturers can build AI teammates using Claude and ChatGPT Enterprise to automate workflows, improve productivity, and create measurable business value. See how AI can become a practical part of your team, helping streamline everyday work and creating more time to focus on what matters most.
Speaker: Ross Hartmann (CEO, Kiingo AI)
See you in Dallas!